The Local Visibility Checklist.

The profile is claimed and verified, and you know which login controls it.

Your primary category matches what you sell. Extra categories cover the rest.

Hours are right, right now. Holidays included.

Every service you offer is listed, each with a sentence in plain language.

Photos from the last 90 days show real jobs, real people, or real premises. No stock.

The phone number rings a phone you answer, and the website link works.

Storefronts show the address. Home-based businesses hide it and set a service area instead.

There’s at least one review from the last 30 days.

Reviews arrive steadily, not in one burst from the year you asked everyone at once.

You reply to recent reviews, including the rough ones, without getting defensive.

Recent reviews mention the services you want more of.

Asking for a review is built into finishing a job, not something you do when you remember.

Your rating and count hold up next to the three competitors customers compare you against.

The business name is written one way everywhere. With or without the LLC, pick one and stick to it.

One phone number, everywhere your business appears.

The address or service area matches on Google, the site, and every directory. No retired address still floating around.

Hours match between Google, the website, and social profiles.

The one-line description of what you do tells the same story on every platform.

It loads in under three seconds on a phone, on mobile data, not the office wifi.

The first screen says what you do and the area you serve, before any scrolling.

The phone number is tappable and visible on every page.

Each core service has its own page, worded the way customers say it.

It answers the questions people weigh before hiring you, price, timeline, process, in plain language.

The padlock shows in the address bar, and the contact form reaches a mailbox someone reads.

The site and the Google profile agree. Same hours, same phone, same services.

Ask an AI assistant for the best [your service] in [your town]. Your business comes up.

Ask whether your business is trustworthy. The answer is confident, not hedged.

The facts in the answer are right. Hours, services, area, all of it.

Your site answers real customer questions in plain, quotable sentences.

Schema, the machine-readable facts behind your pages, is in place and matches what the page says.

You re-run these prompts monthly. Answers move as reviews and profiles change.

Your main profile has a post from the last 30 days.

The handle and profile name match the business name customers search.

The bio says what you do and where, and links somewhere useful.

Recent posts show real work and real customers, not quotes on stock photos.

Messages get answered, and the reply badge doesn’t say “typically replies in days.”