Paid Advertising
Paid campaigns on Google and Meta with one job: qualified local leads at a cost you know. Every dollar gets measured against calls, forms, and booked work.
The problem this fixes
Boosted posts and set-and-forget campaigns burn budget without telling you what worked. We run paid as part of the same system as your search and social presence, so ads land on pages built to convert and every lead traces back to its source.
Who this is forFor businesses with room to take more jobs now and a follow-up that can handle the leads when they arrive.
What's included
- Campaign strategy and audience research
- Ad creative and copy
- Landing pages built to convert ad clicks
- Conversion tracking wired to calls and forms
- Ongoing testing and budget management
- Reporting on cost per lead, not impressions
What the first weeks look like
- 01 First two weeks The offer, the audience and the numbers: what a job is worth, what a lead can cost, which platform captures demand for your trade. Tracking wired to calls and forms before a dollar is spent.
- 02 The first month Campaigns live with a landing page built for the click, creative in your real voice and real photos where we have them, and the first read on cost per lead.
- 03 Every month after Budget follows what worked. Creative and audiences tested on a schedule, and a report that says what a lead cost and how many turned into booked work.
How it fits the DAX Method
Design sets the offer, the audience and a budget the job value supports. Analyze traces every lead back to its ad and its cost. Execute runs the campaigns, the landing pages and the testing, and reports cost per lead instead of impressions.
Common questions
How much should a local business spend on ads?
Enough to gather real data, and no more than your follow-up supports. We size budgets to your market and job value, then measure cost per lead so spend follows what works instead of habit.
Google Ads or Facebook Ads — which works better for local businesses?
They do different jobs. Google captures people searching for the service right now. Meta builds awareness and re-engages people who found you earlier. The right mix depends on how your customers buy, which is what we work out before a dollar is spent.
Why didn't boosting posts work for me?
Boosting pays for reach, not customers. Without targeting, landing pages, and conversion tracking, the budget buys impressions with no way to know what came back. We run paid as full campaigns wired to calls and forms.
Find out where you stand before you spend a dollar.
The visibility audit looks at your search presence, social proof, AI visibility, and follow-up, then shows you what to fix first.