Social Media Content & Management
Strategic social content for local businesses. Built to make you look as credible online as you are in person, and to keep you in front of customers before they need you.
The problem this fixes
An inactive or generic feed costs you trust at the exact moment a prospect checks you out. People look at your Instagram and Facebook before they call. We build content with a business objective behind it, not a posting quota.
Who this is forFor owners whose feed is quiet, generic or run from a phone between jobs, and who want it to earn trust instead of eating their evenings.
What's included
- Content strategy tied to how your customers decide
- On-brand posts, Reels, and stories produced for you
- Real photo and video of your work planned into the calendar, so there is always something honest to post
- Captions and keywords written for how each platform surfaces content
- Comment and DM handling standards
- Monthly performance review in business terms, not vanity metrics
What the first weeks look like
- 01 First two weeks The strategy brief: who the content is for, the core message, the formats that fit your trade, and a cadence your business can sustain.
- 02 The first month The first batch produced and approved on your review hub before anything publishes. If the library needs real material, a capture day gets planned.
- 03 Every month after A planned month of posts and Reels, comments and messages handled to a standard, and a monthly review of what reached new people and what turned into calls.
How it fits the DAX Method
Design picks the customer each post talks to and the job it does. Analyze reads what your market responds to and which posts turned into enquiries. Execute produces, approves and publishes the content, then reviews it monthly in business terms.
Common questions
How often should a local business post on social media?
Quality and consistency beat volume. A few strategic posts per week outperform daily filler, because platforms reward content people engage with, not posting streaks. We build a cadence your market sustains.
Which platforms should my business be on?
The ones where your customers decide. For most local service businesses it's Facebook, Instagram, and Google, with YouTube for how-to trust building. We'd rather run two platforms well than five badly.
Does social media bring in customers for local services?
Social media performs best when it supports a clear business objective. It rarely closes the job alone. It builds the trust layer: people find you on Google, then check your feed before calling. An active, credible presence confirms the decision. A dead one quietly loses it.
Find out where you stand before you spend a dollar.
The visibility audit looks at your search presence, social proof, AI visibility, and follow-up, then shows you what to fix first.